77sh was founded in 2019 by a team of Filipino gaming enthusiasts and technology professionals who were frustrated with the state of online casinos available to players in the Philippines. The platforms that existed either had poor mobile performance, clunky payment integrations, or were clearly designed for foreign markets and loosely adapted for the local audience. The vision behind 77sh was straightforward: build something specifically for the Filipino player — in English, on Philippine time, with GCash as a first-class payment method, and with real human support that speaks Tagalog.
The first version of 77sh launched with a focused catalog of JILI slot titles and a handful of live dealer tables. The response from players in Manila, Cebu, and Davao exceeded every projection. Within six months, 77sh had established itself as a serious contender in the Philippine online casino market — not through flashy advertising, but through word of mouth from players who appreciated the 30-minute GCash withdrawal times and the responsive customer support that actually resolved issues rather than reading from a script.
Through 2020 and 2021, 77sh expanded its game library significantly — adding Pragmatic Play, PG Soft, JDB, CQ9, and Evolution to complement the original JILI catalog. Sports betting was introduced with full coverage of PBA, NBA, the Premier League, UFC, boxing, and sabong — the traditional Filipino cockfighting experience that remained one of the most-bet sports on the platform week after week. Bingo rooms and fishing games followed, driven by direct player feedback requesting game types beyond standard slots and live dealer.
Today, 77sh operates a library of over 1,200 games across eight game categories, accepts ten payment methods including GCash, Maya, BPI, BDO, and 7-Eleven CLiQQ, and maintains a customer support operation staffed entirely by Filipino agents available 24 hours a day, 7 days a week via live chat, Facebook Messenger, and Viber. The platform serves active players across every region of the Philippines — from Metro Manila to the Visayas to Mindanao — and processes millions of pesos in player withdrawals every day. We're proud of that track record, and we're committed to building on it.